Sending them personalized messages. They can be birthday wishes, post-purchase surveys, or discount coupons to re-engage them based on choices they made earlier. Using automation, you can program mailings based on fields in your database to maintain a constant but non-intrusive connection with your users. Emails are automatically initiated when fields are updated or preset conditions are met. This allows you to start ongoing activities without having to reset your email every day. Recover Abandoned Carts Using Recover Abandoned Carts We've all happened to browse through products in e-commerce, put a couple in the car.
Then suddenly remember the bill to pay, and leave the site Latest Mailing Database before completing the purchase. But as marketers, we look at cart abandonment from another angle. They are potential customers who are ready to buy, but slip away before they can convert. You could try retrieving them using automation: simply send a reminder email reminding them of a product they like and invite them to close the deal. Best Practices Develop a strategy before setting up the process Creating an effective workflow, whether on an automation platform or any other, requires analysis and planning, you cannot improvise.
A particularly important aspect to consider when preparing your strategy are the forms that users must sign: asking for the right information will get you precise data that can be used to further personalize conversations and serve your prospects. Set measurable goals Each workflow should include content and downloadable materials for each stage of the buyer’s journey, along with a specific and measurable goal that corresponds to the action you want the user to take, such as sending a request for a quote, downloading Paid content, newsletter subscription, activation of promotions, etc. Properly setting the target will allow you to analyze the obtained performance without error.