Without a doubt, also to the members of our team . The opinion of our sales agents, of our customer service department, of the people who are in contact with our public supposes invaluable information that will help you to complete the profile of your BP. They listen to the opinion of your customers on a daily basis and interact with them. Don't forget to integrate them into your research. It is possible that, despite having carried out a thorough investigation, there are still unresolved issues. You can complete the work by visiting other sources such as market studies, analysis of the sector to which your BP belongs, Linkedin groups in which issues related to the nature of their work are discussed, blogs or the most used hashtags in relation to a topic.
The Internet puts at your disposal a lot of resources to make your work easier. 3. Get out the brushes to draw trends Collecting data can be tedious, but it is the fundamental step for what comes Latest Mailing Database next. drawing trends. All the information that we have obtained through interviews must be organized and classified in such a way that it allows us to identify points in common. We will investigate as much and as thoroughly as necessary to reach conclusions . It is that we can establish models, find patterns and design trends based on those elements that are repeated and the characteristics that our current clients and those who have left us have in common.
To these data we will add the contributions made by our team of professionals and the fruits of our search for information in other ways. As you go through this process, you may realize that there is more than one pattern and therefore there may be more than one BP. Do not be alarmed, it is entirely possible that your business is directed to more than one profile. It is advisable that, at least at first, you focus on one , but later you can incorporate new proposals that help you increase your customer base. 4. Time to narrate Once you have the trends identified, it is time to create.